Released on = June 29, 2007, 9:26 am

Press Release Author = NewAge Industries, Inc.

Industry = Food & Beverage

Press Release Summary = Long known for its practicality in industrial applications,
NewAge(R) Industries' Urebrade(R) reinforced polyurethane hose is now ideally suited
for wet and fatty food applications and beverage processing. The material meets FDA
and NSF standards and also offers longer service life over other hoses. Urebrade is
naturally flexible. It does not contain plasticizers, which can leach out and cause
hose hardening and stream contamination. Replacement cost savings can be realized
because of this.

Press Release Body = Southampton, PA - Urebrade(R) polyurethane hose, manufactured
by NewAge(R) Industries, is now made from non-toxic ingredients that conform to the
Food and Drug Administration's standard 177.2600 (rubber articles intended for
repeated use). A durable product that handles repetitive flexing and abrasion,
Urebrade is now well suited for wet and fatty food applications and beverage
processing. It remains practical for industrial uses such as air lines, pneumatic
control systems and robotics, low-pressure hydraulics, chemical transfer, vacuum
equipment, granular material lines, oil and fuel supply*, and petroleum-based
product* transfer.

Urebrade is produced from a compound that, in addition to conforming to FDA
standards, is listed by the National Sanitation Foundation's Standard NSF 61 for
drinking water system components. It's manufactured from ether-based polyurethane
reinforced with an open mesh polyester braid to allow much greater pressure
capabilities over unreinforced tubing.

The greatest advantage of Urebrade is its long service life versus other hose
materials containing plasticizers, which are additives used to make plastics more
pliable. Urebrade is naturally flexible and does not require plasticizers. The hose
experiences no flexibility loss, hardening, or cracking like other materials can as
their plasticizer migrates out. This adds to Urebrade's longevity and can reduce
hose replacement costs. Urebrade's resistance to flow contamination, moisture,
fungi, weathering, tearing, impact, and radiation exposure, along with its
appropriate use at temperatures ranging from -90°F (-67°C) to 175°F (79°C), make it
a preferred choice.

Urebrade is manufactured in a transparent formulation in sizes from 1/4" through 2"
I.D. For industrial applications opaque black color, available from 1/4" to 3/4"
I.D. and offered at a reduced price, may be used. Both versions are well stocked for
immediate delivery. Custom services such as cut-to-length pieces, heat-formed
shapes, other sizes and colors, thermal bonding, and hose assemblies are available.

*Additives in today's fuels and petroleum products warrant field testing.

For more information on Urebrade(R) polyurethane hose, contact the Fluid Transfer
Specialists(R) at NewAge(R) Industries, Inc., 145 James Way, Southampton, PA 18966;
phone 800-50-NEWAGE (800-506-3924) or 215-526-2300; fax 800-837-1856 or
215-526-2190; e-mail: info@newageindustries.com; product-specific web page:
www.newageindustries.com/urebrade.asp

About NewAge Industries
In business since 1954, NewAge Industries manufactures and fabricates thermoplastic
and thermoset tubing and hose. The company offers one of the broadest product lines
of tubing, hose, and fittings in the U.S. and, with its introduction of the
AdvantaPure(R) sanitary product line, is well suited to meet the demands of
pharmaceutical and high purity applications. NewAge Industries prides itself on
same-day shipment of 98% of orders for its core product lines. In 2006, NewAge
Industries initiated an ESOP (Employee Stock Ownership Plan) for the benefit of both
its employees and customers.

# # #

Urebrade(R), NewAge(R), AdvantaPure(R), and "Fluid Transfer Specialists(R)" are
registered trademarks of NewAge(R) Industries, Inc.

Web Site = http://www.newageindustries.com/urebrade.asp

Contact Details = NewAge Industries, Inc.
145 James Way, Southampton, PA 18966
215-526-2300
info@newageindustries.com